Best Dam Tape is heading to START UP. Our founder and CEO, Logan Cuvo, and the business behind your hockey tape will be featured in Season 14, Episode 1403, premiering Sunday, October 18, 2026.
Earlier this year, the START UP team brought its cameras into Best Dam Tape to tell our story. Now, after filming and editing, we get to share this milestone with the players, parents, coaches, equipment managers, and customers who are part of the Best Dam family.
Behind the scenes of Logan's life and Best Dam Tape
You may know us through the cloth tape on your stick, the clear tape in your hockey bag, or the wax you reach for before a game. This episode is a chance to meet the founder behind the brand and learn more about the business.
START UP follows host Gary Bredow as he meets small-business owners and explores what it takes to build a company. For Best Dam Tape, joining the series means bringing our story to an audience beyond the rink. We're excited for longtime customers to see another side of the company and for new viewers to meet us for the first time.
The cameras offer a closer look at Logan's life running Best Dam Tape and the person behind the product. The official episode page frames his story around changing direction and finding a new way forward. It's a chance to see the ambition, decisions, and human side of building a hockey business.
Why the small-business story matters
When you support a small business, there are people behind the name. For a family-run business like Best Dam Tape, the work is personal. Every customer relationship is part of something a family is working to build.
That's why this appearance means so much to us. It makes room for the people behind the orders, the support behind the founder, and the hockey community that gives the work its purpose. We're proud to see small-business stories get this kind of attention, and grateful that ours is one of them.
When does the Best Dam Tape episode premiere?
- Featured business: Best Dam Tape
- Founder: Logan Cuvo
- Series: START UP, Season 14
- Episode: 1403
- Episode premiere and streaming date: Sunday, October 18, 2026
The full season launches nationally on WORLD Channel and begins streaming on PBS.org on October 4. Our Best Dam Tape episode follows on October 18. Those are two separate dates, so mark October 18 for Logan's story.
How to watch START UP
Visit START UP on PBS for the series and streaming information. The production team's launch toolkit confirms that our episode will stream on PBS.org starting October 18. The series is also available through the PBS app.
For television viewing, check your local PBS or public television station's schedule. Columbus-area broadcast timing was still being finalized when the production team shared the launch details, so we are not announcing a local airtime yet.
Follow the season launch
The official Season 14 trailer launches October 2. Follow @startuptvshow and @bestdamtape for updates, and look for #StartUpTV during the season rollout.
The trailer introduces the season as a whole. Our Best Dam Tape episode arrives October 18.
Welcome to the Best Dam family
To everyone who has ordered a roll, shared our name with a teammate, or followed the business: thank you. We're proud to share this moment with you.
If you're meeting us through START UP, take a look at our hockey tape, wax, and accessories. Whether you're building your first supply kit or restocking for the season, we're glad you're here.
