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The Playbook · About the founder

Logan
Cuvo

Logan Cuvo is the founder and CEO of Best Dam Tape, a family-run hockey tape and sports accessories company serving athletes from youth leagues to the NHL.

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Chapter 01 · Formation · Breakout

The Spark

A lifelong hockey player turned entrepreneur, Logan built his business around a problem he knew firsthand: tape that failed when players needed it most.

At 18, after stepping away from his pursuit of professional hockey, a conversation with his father sparked both the idea and the name for Best Dam Tape.

Coach's note: years of competitive discipline, channeled into products, relationships and a brand rooted in the demands of the game.

Chapter 02 · Formation · Walk-on

The Dorm Room

He began running Best Dam Tape from his dorm room while studying entrepreneurship and innovation at West Virginia University.

He later accelerated its growth through the university's Vantage Ventures program.

Coach's note: the first warehouse was a dorm room. The first shift never ended.

Chapter 03 · Formation · Top line

The Family Line

Family remains central to the company's success.

Logan's mother serves as chief operating officer, while his father contributes strategic guidance, a family-run company serving athletes from youth leagues to the NHL. The chief marketing officer is an award-winning marketer. The Best Dam Family grows every day.

Coach's note: a family working toward a shared vision.

Chapter 04 · Formation · Power play

The Ice

Best Dam Tape products have been used by the Anaheim Ducks, Philadelphia Flyers and Winnipeg Jets, as well as collegiate programs including Ohio State, Arizona State and Princeton.

For Logan, who skated at a Philadelphia Flyers intermission as a kid, seeing his tape used by that same organization is a full-circle moment.

Coach's note: from intermission skate to the Flyers' tape.

Chapter 05 · Formation · Breakaway

The Golden Ticket

At Walmart Open Call, Logan earned a Golden Ticket, with his grandmother alongside him on the journey to pitch.

Best Dam Tape now sells through Walmart online.

Coach's note: bring your grandmother. Bring your best tape.

Chapter 06 · Formation · Shootout

The Big Stage

Logan's accomplishments include a $40,000 award at Alibaba.com's CoCreate 2025.

His entrepreneurial story has also been featured in Alibaba.com's Meet the Maker series.

Coach's note: one pitch, one shot, scored.

Chapter 07 · Formation · Line change

The Locker Room Life

As co-host of The Locker Room Life podcast, Logan brings athletes and entrepreneurs together for conversations about ambition, identity and life beyond competition.

Coach's note: the perspective of an athlete, the resourcefulness of a founder.

Logan Cuvo as a kid in jersey 61
Then
Full circle

Intermission kid.
Flyers supplier.

Skating at a Philadelphia Flyers intermission as a kid, and now the Flyers have used his tape.

Logan Cuvo taking a face-off
Now
Game film

The Best Dam Family

The Best Dam Family
The Best Dam Family
The Best Dam Family
The Best Dam Family
The Best Dam Family
The Best Dam Family
The next chapter is yours

Tape up with
the Best Dam Family.

Clear tape, cloth tape and stick wax, built to grip harder, last longer and peel clean.

Shop the store Free shipping on orders $75+ · Player support, every shift